Lopstream's current website is doing some things well — and a few things that quietly cost you customers every week. Here's what we found, what we built, and what it costs to switch.
Your site has 12 measurable SEO and AI-search problems. The most damaging: no structured data — invisible to Google rich results and AI engines. Zero JSON-LD schema on the page. Google can't show ratings, hours, address or business type in search. ChatGPT, Perplexity and Google AI Overviews have no canonical entity to cite, so they don't recommend you when someone asks for an Auckland livestream company.
When someone asks ChatGPT or Perplexity "who's the best live streaming auckland", the engine looks for citable answers. Right now your site has no structured data, no FAQ schema, and no extractable content. The new build fixes that — proper schema, an extractable FAQ section, and content structured the way AI engines actually parse pages.
Built specifically for Lopstream from the ground up. Faster, cleaner, AI-search ready, mobile-first. Live preview at https://lopstream.com/ — review it at your own pace before deciding.
We audited https://lopstream.com/ programmatically against the rules Google and AI search engines actually score: title tags, meta descriptions, structured data, content extractability, and accessibility.
Six dimensions, scored against the rules Google and AI search engines apply. Each row gets one verdict: PASS (foundations solid), WATCH (issues compounding), FAIL (active ranking penalty or invisible to AI).
Each FAIL and WATCH above is addressed directly in the rebuild — same rules, applied correctly from the start.
Sorted by impact. The high-severity items are the ones currently visible in your Google search results — fixing them is the difference between showing up properly and getting truncated or skipped entirely.
Why it mattersZero JSON-LD schema on the page. Google can't show ratings, hours, address or business type in search. ChatGPT, Perplexity and Google AI Overviews have no canonical entity to cite, so they don't recommend you when someone asks for an Auckland livestream company.
What we didAdd LocalBusiness + VideoProductionCompany schema with name, address, phone, opening hours, aggregate rating, sameAs (GBP + social), and a FAQPage block. This is the single biggest unlock for AI-search visibility.
Why it mattersGoogle's PageSpeed Insights rates mobile performance at 44/100 — well below the 90+ that competing sites hit. Pages this slow lose roughly half their mobile traffic to bounce before render, AND get demoted in Google's mobile-first index.
What we didMove off the PageCloud platform to a fast static site. Pre-optimise images (AVIF/WebP, responsive srcset), inline critical CSS, defer non-critical JavaScript, and use a CDN-backed host like Cloudflare. Realistic target: 90+ on mobile.
Why it mattersNo address, no opening hours, no Google Business Profile linkage in the markup. The html lang attribute is en-US, not en-NZ. There's no schema declaring service area. Local search ('wedding livestream Auckland') has no signal to rank you on geography.
What we didAdd a PostalAddress with addressLocality=Auckland + addressCountry=NZ to LocalBusiness schema, declare areaServed as Auckland + NZ, link to the Google Business Profile via schema sameAs, and switch html lang to en-NZ.
Why it mattersThe description tries to do everything in one paragraph: 'Heard of live streaming? That's basically what we do...' Google's SERP snippet cuts off around 160 chars, so two-thirds of what's written never shows in search results.
What we didTrim to 140–155 characters leading with the primary keyword and the value proposition. Example: 'Auckland livestream production — multi-camera, drone, broadcast audio for weddings, funerals, corporate and sports. Tailored quotes within one business day.'
Why it mattersA page should have exactly one H1 declaring its topic. The current page has 11 — every section, every service block, every CTA repeats the H1. This dilutes the keyword signal and confuses both Google's topic-modelling and screen readers.
What we didKeep one H1 — the primary topic ('Auckland Livestream Production' or similar). Demote the other 10 to H2 or H3 based on their role in the page hierarchy.
Why it mattersChatGPT, Perplexity and Google AI Overviews extract FAQ pairs as direct citations when answering questions. With no FAQ on the site, every question someone asks AI about Auckland livestreaming gets answered from competitors' sites instead of yours.
What we didAdd 5–6 questions with 40–80 word answers each, plus FAQPage JSON-LD schema. Topics: pricing factors, what's included, Auckland coverage, booking lead time, recording delivery. Mirror the questions real customers ask in enquiries.
Why it mattersThe page title reads 'Livestream & Event Recording Specialists | LOPSTREAM' — the & literal renders as a glitch in some SERP previews, social-share cards and bookmark titles. It signals to Google's quality system that the page was hand-coded without proper escaping.
What we didFix the title to use a real ampersand ('&'), or remove it: 'Livestream and Event Recording Specialists | Lopstream'. While you're there, lead with the location: 'Auckland Livestream Production | Lopstream'.
Why it mattersCurrently ranking position 6 for 'livestream & event recording specialists' — a low-volume jargon term professionals use, not what brides, families or event organisers search. High-intent commercial queries like 'wedding livestream Auckland', 'funeral livestream NZ', 'corporate event streaming Auckland' don't rank in the top 100.
What we didRewrite content targeting customer-language queries: 'Wedding Livestreaming Auckland', 'Funeral Livestreaming NZ', 'Corporate Event Streaming'. Build dedicated pages per service (one-page sites rarely rank for diverse intents). Track the new target keywords monthly.
Why it mattersEverything is on one page. Wedding livestreaming, funeral livestreaming, corporate, sports — all competing for the same single-page authority. Google ranks pages, not paragraphs; without dedicated pages per service, you lose to competitors who have a /weddings page, a /funerals page, etc.
What we didSplit into a multi-page architecture: home + /weddings + /funerals + /corporate + /sports + /about + /contact. Each page targets one primary keyword, has its own schema, its own FAQ, and links to the others. This is how the Webgun rebuild is structured.
Why it mattersGoogle's freshness signal rewards sites that publish new content regularly. With no blog, there's no path to capture informational queries like 'how much does a wedding livestream cost' or 'what to ask before booking a livestream' — those queries go to competitors who write about them.
What we didPublish 2-4 blog posts per month targeting the questions customers ask before they buy. Topics: cost breakdowns, comparison articles, behind-the-scenes from real events. Each post earns its own search visibility and funnels visitors to the service pages.
Why it mattersThe html element declares lang="en-US" — this tells Google you serve a US audience. For an Auckland business, this dilutes the local-search relevance Google uses to prefer NZ-based businesses for NZ queries.
What we didChange html lang to en-NZ. Five-character change with a measurable impact on local rankings.
Why it mattersThree images on the page have empty or missing alt attributes. Screen readers skip them; Google image search has no way to index them; accessibility audits flag them.
What we didAdd descriptive alt attributes to every image. Include keyword context where natural ('Auckland wedding livestream multi-camera rig' beats 'image1.jpg').
Custom-designed from the ground up — not a template. Mobile-first, AI-search ready, hosted on Cloudflare's global edge.
Generative search engines (ChatGPT, Perplexity, Claude, Google AI Overviews) and the next wave of AI assistants and agents read these specific signals to decide which businesses to cite and recommend. Your new build ships with all of them in place from day one.
Independent scores from Google PageSpeed Insights, run against the live preview. Anything above 90 is considered excellent.
Multi-page architecture (home + 5 service pages + about + contact + blog), reviews widget, lead capture, GA4 tracking, full schema, AIO-ready, mobile-first, optimised for Auckland local search. Deployed on Cloudflare for fast global delivery. Yours to keep.
Week 1: keyword expansion + schema hardening + Google Business Profile optimisation. Week 2: dedicated page rebuild for top-ranking opportunity keywords. Week 3: blog content + internal linking + cross-platform citations. Week 4: performance audit + Core Web Vitals fix + tracking review. Targeted at the 12 audit findings in this proposal.
After month one, ongoing SEO is optional ($500+GST/month — same scope, four weekly pushes) or you can keep the site as-is and just pay hosting ($99+GST/month).
If the preview looks right and the price works, we can have your new site live on your domain within seven days.
Custom websites for New Zealand businesses.